We’re living through uncertain, unprecedented times. To stop the spread of COVID-19, we’ve had to withdraw from the streets, our work and social spaces and retreat into the safety of our homes. As this crisis continues to create major shifts in our lives, it’s important to remember that we’re all very much in this together, and we must keep up our community spirit.
To support and comfort you during these strange times, we’re working with our community of D&AD Masterclass trainers to collate a list of things to read, things to listen to, things to do and things to watch. Whether you need a distraction from the headlines, or you want to renew your creative energy, check out this list of exercises.
Museum of Ideas
Fill up post-its with your all-time favourite ideas.
You could choose a piece of design, an ad, a book, a film, an invention, business or any other cultural artefact where you feel it’s the idea that makes it great. Preferably choose ideas that sparkle. The kind of ideas that makes you smile, nod in appreciation or wish you thought of it yourself. Post them up by your desk or wherever you're working from in isolation.
Once a day, choose one idea and try to explain in 1-3 sentences what you think makes it a great idea and why it holds a personal significance for you.
Now, try capturing the idea in a single short sentence and then ask yourself 'what is the idea's strategy?' Can you capture that strategy in a short sentence too?
Uri Baruchin, Creative Consultant