Ciro Sarmiento is currently Chief Creative Officer of Dieste USA, an award-winning multicultural agency and 1 of the Top-3 U.S. Latin agencies within Omnicom. He is also the president of the USA Hispanic Creative Circle, the 20+ conglomerate of Latin agencies in the country. With almost 20 years of experience in the U.S. as well as international experience in Latin America, Ciro’s work has been recognized in D&AD, Cannes, Clio, Facebook Awards, Effie, IAB, One Show and Latin American award shows through the years. He has also served as jury in festivals around the world.
Here he talks about how we can turn our limitations into advantages and foster an efficient creative culture within our organisations.