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Creative Copywriting: The Fundamentals

Learn some sneaky techniques to boost your creative copywriting skills.

The online creative copywriting course that will get you to think differently about words and enhance your copywriting craft.

Whether you’re at the early stages of a copywriting career, or a seasoned writer looking to sharpen your skills, this online creative copywriting course, led by Will Awdry, provides inside understanding and some sneaky techniques to boost your creative copywriting skills.

Split into four parts, this digital creative copywriting course provides a firm grounding in the art of writing for any advertising and design, teaches you how to think differently about words, and apply this to your client briefs, design project or advertising creative.

This course takes place over 4 dates and places are capped at 15 for this creative copywriting training course.

Part 1: Copy Tale-Shaker

13th September, 2–4pm GMT
22nd September, 10am–12pm GMT

You’ll learn how to mix it up and get going. Provocative looseners, opening lines, getting a flavour for your audience. A shot of invigorating spirit to spritz your imagination before you sit down to write.

Learning outcomes:

  • Imagination kickstarters to fire up your writing
  • Failsafe ways to find your strategic compass
  • Learning to spot the tracks on which your writing will run
  • Developing simple, compelling hooks to engage your audience personally

Part 2: Writing Compressed

20th September, 2–4pm GMT
29th September, 10am–12pm GMT

Opens doors to help pack your thoughts into tight spaces. Storylines in an instant. Thought bombs that expand in the mind. The art of keeping your writing memorable.  This session will make your words go further.

Learning outcomes:

  • Quickfire brand storyline generation
  • Super compressed narrative development
  • Idea definition and construction
  • Simplifying the message

Part 3: Sharper Arrows

27th September, 2–4pm GMT
6th October, 10am–12pm GMT

Headlines, email headers, titles. The FAQ is how to improve the barbs that make readers fall for your message.  Practice a dozen ways to puncture audience indifference and bring your idea to life.

Learning outcomes:

  • Speedier headline generation
  • Theme and variation to invigorate a campaign
  • A simple, mental toolkit to address any brief
  • More confidence

Part 4: Writing off the sofa

4th October, 2–4pm GMT
13th October, 10am–12pm GMT

Active language and how to find it in a few seconds flat.  Some simple, memorable tools that will make your copywriting vivid, immediate and involving.  Easy exercises that are fun and will stay with you.  A session that will stretch your wingspan even if you’ve been flying for a while.

Learning outcomes:

  • Improved firepower to your language
  • Quickfire idea shaping thanks to reverse thinking
  • Trimming and ordering your message for longer copy
  • How to work with restrictions

Who this online creative copywriting course is for:

  • New copywriters who are just starting their careers 
  • People whose ambition is to become a copywriter 
  • Managers who find themselves having to write copy for their own businesses 
  • Working copywriters who’d like to polish their writing skills and reignite their enthusiasm for writing 
  • Anyone who wishes to master the art of writing clear and persuasive advertising copy 
  • Anyone who writes web content who would like to sharpen their skills.

Want to train your team?

We can deliver this online creative copywriting course as a team training, both online and physically, making it easy for you to develop your teams to a consistently high standard. We can also tailor the course date, duration and content to meet your specific needs. Find out more here.

Looking for more information?

If you're interested in learning more about any of our Masterclasses, or have any related queries, please leave your details below and someone will be in touch shortly.

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