The next generation of creative talent has arrived. At New Blood Awards we met the future industry shapers, and a phenomenal 213 Pencils were awarded, including 39 Yellow, 1 White, and 2 Black. From thousands entries from all over the world, our New Blood judges whittled it down to this years winning Pencils. Check out the behind the scenes films below from Black and White Pencil judging for an insight into the trends of New Blood Awards 2020 winners.
D&AD New Blood White Pencils are awarded to outstanding emerging creative talent in response to any of the briefs that use the power of creativity for social good in the world.
The ultimate D&AD New Blood Awards accolade. Black Pencil is reserved for work that is truly groundbreaking.