Patrick Collister is Head of Design at Google and D&AD Training Course Leader for 'The Business of Ideas'. In this short clip he argues that as creatives, your currency is ideas, and that's what clients are paying for. He challenges you to ask yourself if you're using your currency to your advantage.
Patrick’s course offers an intense day of idea generation during which you'll be showered with hard-earned tips and tricks for overcoming creative conflicts.
Or, if that’s not quite for you, why not take a look at our selection of other Creative Training and Learning Development courses.