Why we need Writing for Advertising that prioritises craft
A passionate believer that doing good is good business, past Writing for Advertising Jury President Susan Treacy has dedicated herself to advertising that is a positive force in the world. Trained as a journalist, then traditional copywriter, her role has evolved to pushing the boundaries in integrated marketing and digital content.
In this call for entries, Susan rumbles a generation of page-scanners, split-screeners and abbreviators. In a world of short attention spans and even shorter-form news, she highlights some examples of creative brilliance and makes an earnest plea for truly exceptional writing.
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