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Build a Brand with JKR

Transform insight into strategy to build a successful new brand

During this one-day session, leading brand design agency Jones Knowles Ritchie (JKR) will lift the lid on designing brands from the idea out. You’ll learn how to interrogate a client brief, gather cultural, consumer and category insights and define clear brand strategies to drive brand growth, build brand distinctiveness and create brand engagement.
Drawing on 28 years of experience, JKR will share case studies from its own work, plus best in class examples from around the world. You’ll put these immediately into practice as you build a new brand in just a day. Learn by doing as you take to the streets of London to gather consumer insights, work in groups to create compelling strategies and practice your pitching skills as you present these back to the room.
Don’t miss this inspiring and practical interactive day that will leave you with repeatable ways to get to great work in your day to day.

By the end of this workshop you will:

  • Have inside knowledge of how a leading agency tackles client briefs
  • Know how to run a successful co-creation workshop, with take-away tips to use on your own brand or agency
  • Have built a new brand in a day, and learnt a repeatable process to do the same time and again
  • Know how to build a strategy that transforms a client brief into a design brief

Who it's for:

  • Designers who face the daily challenge of getting to great work
  • Strategists looking for inspiration on a strategic framework to develop brands
  • Any creatives tasked with creating or re-imagining a brand
  • Creatives in a small-mid size agency looking to expand their branding knowledge
  • Start-ups needing to build a brand from the ground up

Looking for More Information?

If you're interested in learning more about any of our Masterclasses, or have any related queries, please leave your details below and someone will be in touch shortly.

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