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Brief to Broadcast

Get your team speaking the same creative language

A creative brief and the ideas that emerge from it are intrinsically linked. A bad brief means even the best creatives gets off on the wrong foot. If you have a good brief but uninspired process to develop and push ideas then the end result will never reach its full potential. Get both right and you're on to a winner.

Tackle both parts of the process in one go with this Brief to Broadcast workshop. Start by transforming a brief into a launchpad for creative ideas, learn to develop a strong proposition and spark a smart strategy. Then, use this to feed your ideation and follow Nick Eagleton's tried and tested process to push your creative boundaries and have great ideas time and again.

Drawing on our roster of industry experts and trainers - with a total of 358 D&AD Pencils between them - we craft this program to your specification and needs. Whether you’re an agency, production house, brand or in-house creative team, we focus on the output you need to great - from the film, photography, product, service, a social campaign or more - and pull together facilitators who can move you from brief to broadcast in just one day.

By the end of this workshop you will: 

  • Be able to simplify and distil complex briefs quickly
  • Have a range of tips and tools to make your briefs and briefings springboards for great creative
  • Learn to be courageous and open with ideas
  • Be pushed to your creative limits and come up with ideas under pressure

Who it's for:

  • New creative teams
  • Cross discipline teams - mix of creatives and strategists
  • Anyone needing to revitalise their creative process
  • Teams looking for a fun yet informative away-day

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If you're interested in learning more about any of our Masterclasses, or have any related queries, please leave your details below and someone will be in touch shortly.

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