Brands are talking more than ever. On line, on social, on air, on billboards, on trains, planes and automobiles – the list goes… well… on. With so many brands around and so many places to communicate their message, now has never been a better time to make sure a brand’s voice is heard. So, how does a brand create a voice? How does a brand communicate with its audience? And how does a brand stand out from the crowd? This creative copywriting masterclass will help you on your way.
In this informal, interactive, engaging and entertaining day masterclass, we’ll look at where a brand voice comes from and see how world-famous brands use their voice well, how some don’t, and how you can create a voice people want to hear.
Have pens and paper ready as laptops and tablets aren’t allowed, you’ll be writing – actually writing, flexing your imagination, getting creative, tackling new techniques and taking on different personas throughout the session.
Understand where a brand voice comes from.
Have learned the difference between good and bad brand voices in action.
Get the toolkit you need to create a brand voice.
Gain the confidence to create a brand voice.
Leave with the techniques to get your brand message across effectively.
Anyone who works in or is considering joining an in-house branding team.
Those working on brand development in-house or agency-side.
Account or project management teams, marketing or promotions teams that review brand copy.
Those responsible for briefing a creative team or agency to work on their brand.
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