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Brand Voice and Creative Copywriting

Learn how to give brands a voice people want to hear.

Brands are talking more than ever. Online, on social, on air, on billboards, on trains, planes and automobiles – the list goes… well… on. With so many brands around and so many places to communicate their message, now has never been a better time to make sure a brand’s voice is heard. So, how does a brand find its personality and create a voice?

This course is designed to show you where a brand voice comes from. You’ll start by understanding how some of the most famous brands in the world use their voice well – and how some don’t. Vikki will show you how to get it right every time with essential tips you’ll put into practice in a series of short copywriting exercises.

You’ll then explore brand purpose, promise and personality, and in teams create a brand and its verbal identity. Before you go, Vikki will provide solid advice on how to protect a brand with her guide to writing guidelines for colleagues and clients. Have pens and paper ready as laptops and tablets aren’t allowed – you’ll be writing, actually writing. And flexing your imagination, getting creative, tackling new techniques, taking on different personas and presenting. 

By the end of this workshop you will:

  • Understand where a brand voice comes from
  • Learned the difference between good and bad brand voices in action
  • Know how to write in different voices
  • Be able to create a brand purpose, promise and personality
  • Understand how to create and protect a brand voice
  • Have practiced effective creative and copywriting techniques 

Who it's for:

  • Anyone who works in or is considering joining an in-house branding team
  • Anyone who works on brand development in-house or agency-side
  • Anyone who regularly writes for brands
  • Anyone who regularly designs for brands or is responsible for a brand’s visual identity
  • Anyone who reviews brand copy e.g. account or project management team, marketing or promotions team

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