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Brand Voice and Creative Copywriting

Brands are talking more than ever. On line, on social, on air, on billboards, on trains, planes and automobiles – the list goes… well… on. With so many brands around and so many places to communicate their message, now has never been a better time to make sure a brand’s voice is heard. So, how does a brand create a voice? How does a brand communicate with its audience? And how does a brand stand out from the crowd? This creative copywriting masterclass will help you on your way.

Masterclass Outline

In this informal, interactive, engaging and entertaining day masterclass, we’ll look at where a brand voice comes from and see how world-famous brands use their voice well, how some don’t, and how you can create a voice people want to hear.

Have pens and paper ready as laptops and tablets aren’t allowed, you’ll be writing – actually writing, flexing your imagination, getting creative, tackling new techniques and taking on different personas throughout the session.

Learning Outcomes

Understand where a brand voice comes from.
Have learned the difference between good and bad brand voices in action.
Get the toolkit you need to create a brand voice.
Gain the confidence to create a brand voice.
Leave with the techniques to get your brand message across effectively.

Suitable for

Anyone who works in or is considering joining an in-house branding team.
Those working on brand development in-house or agency-side.
Account or project management teams, marketing or promotions teams that review brand copy.
Those responsible for briefing a creative team or agency to work on their brand.

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