What makes great Branded Entertainment and Content?
Kerstin Emhoff is Co-Founder and Executive producer of production company Prettybird, established in 2007, it now has offices in the USA and UK. Kerstin is also a former Jury President of the D&AD Branded Film Content and Entertainment Category, in partnership with YouTube.
In this article, Kerstin uses inspiring branded content examples to investigate what makes it different from traditional advertising, and what sets brilliant branded content apart from the rest.
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