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Brand Design and Brand Strategy for Creatives

This masterclass is designed to demystify branding and give those who attend a much clearer understanding of what it means, and what it does. Drawing and building on his bestselling book Branding. In five and a half steps, Michael Johnson shows how to firstly define, then design brands that make a difference.

Masterclass Outline

Taking inspiration from Johnson Banks’ portfolio of blue chip, cultural and charity clients, and applying what he’s learned in 25 years at the coalface, Johnson gets under ‘the bonnet of branding’. In an intense day of workshops, discussion, thinking, writing and design, key insights will be revealed that you’ll be able to apply in your own work.

Learning Outcomes

Learned new ways to analyse a market, how to ‘map’ it and look for gaps and opportunities.
Tested out Johnson’s own brand model to clearly define a brand’s verbal and strategic basis.

Suitable for

Anyone who wants a better understanding of the full spectrum of the branding process.
Ideally participants will already have some experience/knowledge of branding

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