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Let's Ditch the Brand Guidelines

In 2003 Heidi Lightfoot co-founded Together Design, an award-winning design and branding company with an emphasis on collaboration and craft. Previously sitting on the D&AD Crafts for Design Jury, Heidi traces the move away from guidelines and towards brand worlds. Read on if you want to pick up vital brand guideline tips, learn about writing a style guide, and win an award while you're at it.

Ditch the Brand Guidelines and explore Brand Worlds | D&AD

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