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What makes a great book cover design?

Neil Lang is a graphic designer with over twenty years experience specialising in commercial book design. He currently works at Pan Macmillan Publishers Limited on some of the industry's most successful authors including Peter James, Ken Follett, and David Baldacci.

Book covers are a point of huge tension, between authors, publishers, designers and retailers. The competing desires and pressures can often result in blandness or generic styles and motifs. Thankfully there are covers that come out fighting, through brave choices and the exceptional use of materials, information and design elements.

The D&AD Book Design category is split between type of publication (ie., Culture / Trade / Children & Young Adult) as well as between Entire Book or Cover. Ahead of serving as a Judge on Book Design for D&AD in 2016, Neil Lang takes us on a whistle-stop tour through some of the most successful examples of book covers from the past few years.

Neil Lang Pan Macmillan Book Design

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