The best mobile websites and apps are celebrated every year at the D&AD Awards. Thea Frost, Founder at Somewhat, and Training Course leader, sat on this year's D&AD Mobile Marketing Awards Jury. Here she shares insights from the judges on what makes a brilliant mobile application.
She shows unmissable Pencil-winning examples from brands and agencies around the world, divided into four categories:
- Craft vs. Simplicity
- Product vs. Campaign
- Channel and User Centricity
If you want to know more about award winning mobile sites and how to create your own, Thea’s learning development course offers invaluable insight into the world of mobile application design.