The best mobile websites and apps are celebrated every year at the D&AD Awards. Thea Frost, Founder at Somewhat, and Masterclass leader, sat on this year's D&AD Mobile Marketing Awards Jury. Here she shares insights from the judges on what makes a brilliant mobile application.
She shows unmissable Pencil-winning examples from brands and agencies around the world, divided into four categories:
- Craft vs. Simplicity
- Product vs. Campaign
- Channel and User Centricity