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The Best Mobile Marketing in the World 2015

The best mobile websites and apps are celebrated every year at the D&AD Awards. Thea Frost, Founder at Somewhat, and Masterclass leader, sat on this year's D&AD Mobile Marketing Awards Jury. Here she shares insights from the judges on what makes a brilliant mobile application.

She shows unmissable Pencil-winning examples from brands and agencies around the world, divided into four categories: 

  • Craft vs. Simplicity
  • Product vs. Campaign
  • Channel and User Centricity
  • Innovation

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