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The Best Film Advertising in the World 2016

We spoke to members of our Film Advertising Juries to find out what they looked for when choosing the best examples of Film Crafts in 2016. 

All our questions and more were answered by our panel, who are:

  • Sue Higgs - Group Creative Director, Grey London
  • Toni Segarra - Founder & Chief Creative Officer, SCPF
  • Aricio Fortes - VP Executive Creative Director, DM9DDB
  • Airton Carmignani - Director, STINK
  • Khai Meng Tham - Co-Chairman & Worldwide CCO, Ogilvy & Mather
  • Mark Summers - Casting Director, Mark Summers Casting & Management
  • Roberto Vilhena - CCO & Copywriter, Artplan

The Best Film Advertising in the World

Work in order of appearance:

Volvo Vintersaga

  • Pencil Wood / Film Advertising Crafts / Cinematography for Film Advertising / 2016
  • Agency Cut+Run
  • Client Volvo

Spectre- Opening Title Sequence

  • Pencil Wood / Film Advertising / TV & Cinema Title Sequences / 2016
  • Agency Rattling Stick
  • Client Eon Productions

37 Days

  • Pencil Graphite / Film Advertising Crafts / Production Design for Film Advertising / 2016
  • Agency Leo Burnett France
  • Client Atlantic Group

Under Armour Phelps

  • Pencil Yellow / Film Advertising Crafts / Direction for Film Advertising / 2016
  • Agency Droga5
  • Client Under Armour

Shoplifters

  • Pencil Yellow / Film Advertising / Cinema Commercials 61-120 Seconds / 2016
  • Agency adam&eveDDB
  • Client Harvey Nichols

Samsung Cycling

  • Pencil Graphite / Film Advertising Crafts / Sound Design for Film Advertising / 2016
  • Agency Wave Studios
  • Client Hoon Kang (Head of Sports and Entertainment Marketing)

Piggy Sue

  • Pencil Graphite / Film Advertising Crafts / Casting for Film Advertising / 2016
  • Agency Revolver/Will O'Rourke
  • Client Vodafone

Channel 4 Idents

  • Pencil Graphite / Film Advertising Crafts / Cinematography for Film Advertising / 2016
  • Agency Academy Films
  • Client Channel 4

AXE - Find Your Magic

  • Pencil Wood / Film Advertising / TV Commercials 41-60 seconds / 2016
  • Agency 72andSunny Amsterdam
  • Client Unilever

Proudly Seeking Pleasure

  • Pencil Yellow / Film Advertising / TV Commercials 41-60 seconds / 2016
  • Agency Lola MullenLowe
  • Client Unilever

Solidarity Queue

  • Pencil Graphite / Creativity for Good (White Pencil) / Advertising & Marketing Communications - Not for Profit 
  • Agency Leo Burnett Tailor Made
  • Client Clube Sangue Bom (Good Blood Club)

Nivea Doll

  • Pencil Graphite / Direct / Direct Innovation / 2016
  • Agency FCB BRASIL
  • Client BDF NIVEA Brasil

Eliot Rausch - Samsung Surf - We Are Greater Than I

  • Pencil Wood / Film Advertising Crafts / Cinematography for Film Advertising / 2016
  • Agency Stink
  • Client Samsung

Forever Forward

  • Pencil Graphite / Film Advertising Crafts / Editing for Film Advertising / 2016
  • Agency Whitehouse Post & Leo Burnett Germany
  • Client Dunlop

ESPN / AT&T - Fletcher's Drive

  • Pencil Graphite / Film Advertising Crafts / Direction for Film Advertising / 2016
  • Agency Work Editorial
  • Client ESPN / AT&T

If you think you have a campaign that deserves a Pencil, enter your work into the D&AD Professional Awards and see if our judges agree. When it comes to awards, nothing matters more.

For more creative inspiration and the opportunity to get up close and personal with the world’s best design and advertising, join us at D&AD Festival.
 

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