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The Best Direct Advertising in the World 2016

We caught up with our Direct Jury at D&AD Judging 2016 to ask what makes great Direct, how to get your work noticed and if there were any pieces of Direct Pencil winning work that really stood out. All these questions and more are answered by members of our panel:

  • Gabriela Lungu - Creative Partner, TBWA\London
  • Nicky Bullard - Chairman & Chief Creative Officer, MRM Meteorite
  • Stefanie Digianvincenzo - Creative Director, AKQA

What makes great Direct work?

Work featured: 

Van Gogh BnB

  • Pencil: Yellow / Direct / Direct Response/Ambient / 2016
  • Agency:  Leo Burnett Chicago
  • Client:  Art Institute of Chicago

The Tribal Rapport Field Guide

  • Pencil: Wood / Direct / Direct Mail / 2016
  • Agency: Impact BBDO
  • Client: Mercedes-Benz

McWhopper

Nando's Peri Book

Fargo Woollens

  • PencilGraphite / Direct / Direct Acquisition & Retention / 2016
  • Agency: DDB Group New Zealand
  • Client: Sky TV

The Freshest Orange Juice Brand

  • PencilWood / Direct / Direct Product & Service / 2016
  • Agency: Marcel
  • Client: Intermarché

The HIV+ ISSUE

Priceless Traps

  • PencilGraphite / Direct / Direct Innovation / 2016
  • Agency: Geometry Global Bogotá
  • Client: Ministry of Environment and sustainability

 

If you think you have a campaign that deserves a Pencil, enter your work into the D&AD Professional Awards and see if our judges agree. When it comes to awards, nothing matters more.

For more creative inspiration and the opportunity to get up close and personal with the world’s best design and advertising, join us at D&AD Festival.
 

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