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The best copywriting campaigns in the world 2018

Are beautiful craft and lasting emotions the key ingredients to D&AD Pencil winning campaigns in the Writing categories? Chaka Sobhani (Leo Burnett) and Leona Ford (Moo.com) share their insights on the matter. 

If you think you have a campaign that deserves a D&AD Pencil, enter your work into the D&AD Awards and see if our judges agree. When it comes to awards, nothing matters more.

For more creative inspiration and the opportunity to get up close and personal with the world’s best design and advertising, join us at D&AD Festival.

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