Is it new? Is it fresh? Is it groundbreaking? Gilles Fichteberg, Jury President 2018 in Art Direction, shares what makes great Art Direction and the role of emotion in the work.
If you think you have a campaign that deserves a D&AD Pencil, enter your work into the D&AD Awards and see if our judges agree. When it comes to awards, nothing matters more.
For more creative inspiration and the opportunity to get up close and personal with the world’s best design and advertising, join us at D&AD Festival.