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Behind the Work: The Illegal Blood Bank

One in four of us will depend on donated blood to stay alive, yet an outdated, discriminatory law bans millions of pints from being collected. Until now. We speak to the creatives behind The Illegal Blood Bank to find out how their awareness-driving campaign, using real human blood, pressured the government to change the law.

Imagine the insights. Imagine the conversations. Imagine the craft. Imagine everything. This year, we’ve partnered with Adobe to present an exclusive series of discussions, debates, and live talks on creative excellence fresh from D&AD Awards 2020. Explore all the talks here.

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