Burger King CMO, Fernando Machado, shares the five-year journey to capture 35 days in the life of the Whopper, with mold an unusual ingredient for your burger of choice. The PR storm and sweeping Yellow Pencil result makes us think perhaps he was onto something.
Imagine the insights. Imagine the conversations. Imagine the craft. Imagine everything. This year, we’ve partnered with Adobe to present an exclusive series of discussions, debates, and live talks on creative excellence fresh from D&AD Awards 2020. Explore all the talks here.