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Beauty in Craft

in collaboration with Shutterstock

Beauty In Craft is a short film series that uncovers the magic behind Pencil winning crafts. It's made possible by Shutterstock in collaboration with D&AD. 

Episode 1 - DTF (Wieden+Kennedy & OkCupid)

The acronym "DTF" has been associated with the hookup culture fostered by dating apps. In an effort to make online dating meaningful again, OkCupid relied on the creative team at Wieden+Kennedy New York to come up with an inclusive, forward-thinking campaign. W+K New York came up with a plan to reclaim "DTF".

In this short film, the team behind the Pencil winning campaign share how they made it happen.
Release date: 5 November 2018

Episode 2 - Christmas 2117 (MPC London & EDEKA)

For the second episode of Beauty In Craft, we focus on the technical mastery brought to this Pencil winning Christmas campaign for German supermarket chain, EDEKA, by VFX maestros, MPC.

We are looking into the special effects, lighting requirements and the CG elements that elevated the popular advert conceived by Jung Von Matt.
Release date: 12 November 2018

Episode 3 - Touch Yourself (Nice and Serious)

In the third and final episode of 'Beauty In Craft', we visit the studio of Nice and Serious, the creative agency behind the Pencil winning 'Touch Yourself' animation.

Without a specific client brief in place, the creative team blended new and established skills and ideas with the goal of raising awareness for breast cancer and its detection. The result is the multi-lauded short animation that we are exploring in this episode.
Release date: 19 November 2018

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