
Terms & Conditions
The nitty gritty details on what you can enter.
D&AD exists to stimulate, enable and award creative excellence in design and advertising.
Considered by many the world’s most prestigious benchmark for commercial creativity. The D&AD Pencil stands for rigour and integrity. Everything that it takes to make the best creative work.
The 2024 Awards are open for entries. Pay for your entry by 6 December 23:59 GMT to receive 30% off. Further discounts apply for small businesses.
D&AD is an education charity that promotes and enables excellence in design and advertising. Each year, D&AD Awards gather the world's best creative work from across the commercial design, advertising, production and craft disciplines to be judged by more than 300 global creative leaders, practitioners and innovators.
Winning a D&AD Pencil will earn your work exposure to an audience of millions in the creative industries around the world through international press coverage, exhibitions, promotion on the D&AD website, social platforms, and newsletters, and the opportunity to be featured in D&AD content unpacking creative excellence within the D&AD Annual.
Don’t just take our word for it. Find out more about why you should enter here.
To learn more about categories, prices and all the information required for entering the awards, register or download the entry kit below.
応募要項PDFをダウンロードするにはアカウント登録が必要です。
Deberás estar registrado para descargar la guía.
Você precisará estar cadastrado para baixar o guia.
Pour apprendre plus sur les catégories, prix, et toutes les informations requises pour le concours, enregistrer ou télécharger le guide ci-dessous.
要了解更多有关类别,价格和参加奖项所需的所有信息,请在下面注册或下载
Most questions can be answered by checking our dedicated FAQs page. If you still need to speak to someone, you can call the Awards team on +44 (0) 207 840 1111. Lines are open from 9.30–5.30pm GMT.
Digital & Social
Film
Integrated
Press & Outdoor
Radio & Audio
Animation
Art Direction
Casting
Cinematography
Direction
Editing
Illustration
Photography
Production Design
Sound Design & Use of Music
Typography
Visual Effects
Writing for Advertising
Writing for Design
Book Design
Branding
Digital Design
Graphic Design
Magazine & Newspaper Design
Packaging Design
Product Design
Spatial Design
Type Design & Lettering
Commerce
Creative Transformation
Direct
Experiential
Media
PR
Entertainment
Gaming & Virtual Worlds
Music Videos
Health & Wellbeing
Pharma
Luxury
Future Impact
Impact
Sustained Impact
Animation
Art Direction
Book Design
Branding
Casting
Cinematography
Commerce
Creative Transformation
Digital & Social
Digital Design
Direct
Direction
Editing
Entertainment
Experiential
Film
Future Impact
Gaming & Virtual Worlds
Graphic Design
Health & Wellbeing
Illustration
Impact
Integrated
Luxury
Magazine & Newspaper Design
Media
Music Videos
Packaging Design
Pharma
Photography
PR
Press & Outdoor
Product Design
Production Design
Radio & Audio
Sound Design & Use of Music
Spatial Design
Sustained Impact
Type Design & Lettering
Typography
Visual Effects
Writing for Advertising
Writing for Design
The award that makes creative careers. The ultimate standard of excellence.
Enter now to show our judges that your work has what it takes. And enter by 6 December to save 30%. Further discounts apply for small businesses and freelancers.
Animation
Bart Yates, Executive Producer, Blinkink
Art Direction
Nadja Lossgott, Chief Creative Officer, AMV BBDO
Book Design
Theseus Chan, Founder/Owner, WORK Pte Ltd
Branding
Brian Collins, Founder & Chief Creative Officer, Collins
Casting
Kharmel Cochrane, Casting Director, Kharmel Cochrane Casting Ltd
Cinematography
Rebecca Skinner, Managing Director/Executive Producer, Superprime Films
Commerce
Manuel Borde, Global Chief Creative Officer, VML
Creative Transformation
Andrew Sandoz, Global CCO, Deloitte Digital
Digital & Social
Ashley Rudder, Chief Creator Officer, Whalar
Digital Design
Qanta Shimizu, Founder/Tech Director, BASSDRUM
Direct
Gaetan du Peloux, CCO/CEO, Marcel
Direction
Ali Brown, President, Prettybird Culver City
Editing
Eve Ashwell, Film Editor + Partner, The Assembly Rooms
Entertainment
Jureeporn Thaidumrong, Co-Founder, Grey Thailand
Experiential
Danilo Boer, Global Creative Partner, FCB Global
Film
Chaka Sobhani, Global Chief Creative Officer, Leo Burnett London
Future Impact
Harsh Kapadia, Chief Creative Officer, MRM Worldwide
Gaming & Virtual Worlds
Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide
Graphic Design
Veronica Fuerte, Founder & Creative Directress, Hey studio
Health & Wellbeing
Tim Hawkey, CCO, Area 23 (An IPG Health Company)
Illustration
Malika Favre, Illustrator
Impact
Harsh Kapadia, Chief Creative Officer, MRM Worldwide
Integrated
Luiz Sanches, CCO North America BBDO/Chairman & Partner Almap, AlmapBBDO
Luxury
Ravi Amaratunga Hitchcock, Co-Founder, Soursop
Magazine & Newspaper Design
Astrid Stavro, Creative Director, Astrid Stavro Design
Media
Alex Schill, Global Chief Creative Director, Serviceplan Germany
Music Videos
Sue Yeon Ahn, Managing Director, Smuggler LA
Packaging Design
Tiger Pan, Chief Designer, Shenzhen Tigerpan Packaging Design Lab
Pharma
Tim Hawkey, CCO, Area 23 (An IPG Health Company)
Photography
Patrice de Villiers, Photographer & Director, Studio PI
PR
Deepshikha Dharmaraj, Chief Executive Officer, BCW India Group
Press & Outdoor
Gabriel Mattar, Chief Creative Officer, Innocean Worldwide Europe
Product Design
Jo Barnard, Founder & Creative Director, morrama. ltd.
Production Design
Lee Flude, Set design, The Set Stylist
Radio & Audio
Neo Segola, Chief Creative Officer, Le Pub
Sound Design & Use of Music
Roberto Coelho, Owner/Producer, Satelite Audio
Spatial Design
Chris Lee, Founder, Asylum
Sustained Impact
Harsh Kapadia, Chief Creative Officer, MRM Worldwide
Type Design & Lettering
Liron Lavi Turkenich, Typeface Designer & Design Entrepreneur, Aravrit
Typography
Ken-tsai Lee, Director, Ken-Tsai Lee Design Studio
Visual Effects
Audrea Topps Harjo, Producer / Founder, InclusionFX
Writing for Advertising
Nils Leonard, Founder, Uncommon Creative Studio
Writing for Design
Jane Duru, Verbal Design Director, R/GA Australia
6 December 2023 — Super Early Bird (30% off)
Super Early Bird (30% off)
Pay for your entry by 6 December 23:59 GMT to receive 30% off. Once you have paid for your entries you have until 13 December to finalise your submission.
7 February 2024 — Early Bird (20% off)
Early Bird (20% off)
Pay for your entry by 7 February 23:59 GMT to receive 20% off. Once you have paid for your entries you have until 14 February to finalise your submission.
13 March 2024 — Final Deadline
Final Deadline
Pay for your entry by 13 March 23:59 GMT to enter the 2024 D&AD Awards. Once you have paid for your entries you have until 20 March to finalise your submission.
20–21 May 2024 — Shortlist Announcement
Shortlist Announcement
The shortlists for all categories will be revealed.
21–22 May 2024 — D&AD Festival
D&AD Festival
The D&AD Festival has moved to the Southbank. Join us for keynote talks, Judges’ insight sessions, networking parties and an exhibition of winners, all celebrating the best in creativity at the Southbank Centre.
22 May 2024 — D&AD Ceremony
D&AD Ceremony
Pencils to be presented in person at the Southbank Centre after the D&AD Festival.
25 September 2024 — D&AD Annual Launch
D&AD Annual Launch
All the winning work published online in its entirety with insights and analysis. Free to access for the global creative community.
Be the first to find out about D&AD Awards news and receive weekly Pencil-winning insights and inspiration to help you achieve creative excellence.