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D&AD Rankings

Calculations and Method for D&AD Awards Rankings

Each year D&AD publishes their official table of the most successful companies, networks, countries and clients. The rankings are based on the results of the D&AD Awards. This page offers an overview of the methodology we use to determine each ranking.

Pencil winners and shortlisted companies are allocated points for each win. The points are then accumulated to determine the following categories:

  • Advertising Agency of the Year
  • Design Agency of the Year
  • Production Company of the Year
  • Client of the Year
  • Country of the Year
  • Network of the Year
  • Independent Agency of the Year
  • In-house Team of the Year (New for 2022)

Advertising, Design, Production and Client of the Year winners will be announced at the D&AD Awards Ceremony. All remaining winners will be announced online after the show.

Pencils = Points

When a company or client is credited on a piece of winning work, this win translates into points. The points depend on the award level, outlined below:

Collaborative Pencil = 12 Points
Black Pencil = 12 Points
White Pencil = 9 Points
Yellow Pencil = 9 Points
Graphite Pencil = 6 Points
Wood Pencil = 3 Points
Impact Pencil = 3 Points
The Shortlist = 1 Point

Credits are provided by the entrant on the D&AD entry site. All results are calculated based on this information.

The agency, network or client with the highest number of points wins, subject to our additional criteria below.

Additional Criteria

If two companies are ranked equally, then:

  1. In the first instance, we prioritise the entrant that received the higher level of awards
  2. If they are still equal, we prioritise the entrant with the higher number of total awards
  3. If they are still equal, we prioritise the entrant with the more unique entries

If multiple agencies are credited for a piece of work, or in instances of collaboration, each agency will receive the full points due.

Some categories and some company types, which are not deemed appropriate for the rankings, are excluded. A particular methodology therefore applies to each ranking.

In all cases, points are not attributed to the D&AD President's Award winner and Side Hustle winners.

Methodology: Advertising Agency of the Year

Advertising agency rankings are calculated using advertising agency credits across all Awards categories.

Methodology: Design Agency of the Year

Design agency rankings are calculated using design agency credits in the following Awards categories only:

Book Design; Branding; Creative Transformation; Digital Design; Graphic Design; Illustration; Magazine & Newspaper Design; Packaging Design; Photography; Product Design; Spatial Design; Type Design; Typography; and Impact subcategories 6002 to 6008 inclusive. See entry kit to reference the subcategories.

Methodology: Production Company of the Year

Production company rankings are calculated using production agency credits in the following Awards categories only. These categories are where the execution is being judged as a priority:

Animation; Casting; Cinematography; Direction; Editing; Production Design; Music Videos; Sound Design & Use of Music; Visual Effects.

Methodology: Client of the Year

Client rankings are calculated using client credits across all Awards categories.

Only credits submitted at the point of entry via the D&AD entry site are used and cannot be changed retrospectively.

Methodology: Country of the Year

Country rankings are calculated based on the location of the lead company that’s credited for a piece of work. This information is provided by the entrant via the D&AD entry site.

For each piece of work:

  • If the agencies are from the same country, the points are only counted once. 
  • If multiple agencies are credited for a piece of work, or in instances of collaboration, each country will receive the full points due.

Methodology: Network of the Year

Network rankings are calculated based on the companies of the year credits for design, advertising and production agencies across all Awards categories.

For each piece of work:

  • If the agencies are from the same network, the points are only counted once. 
  • If the same agency is credited multiple times, the points are only counted once.

Methodology: Independent Agency of the Year

There are three tables for independent rankings. These are:

  • Independent Design Agency
  • Independent Advertising Agency 
  • Independent Production Company

Independent agency rankings are calculated based on the companies of the year credits for design, advertising and production agencies across all Awards categories.

Methodology: In-house Team of the Year (New for 2022)

In-house team rankings are calculated using all credit information across all Awards categories.

Only credits submitted at the point of entry via the D&AD entry site are used and cannot be changed retrospectively.

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