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Award-winning examples of Writing for Advertising

Will Awdry is one of advertising's most respected copywriters, and has been running the D&AD Masterclasses for over a decade. In the short films below he demonstrates some D&AD Award-winning examples of copywriting and shares some tips for writing brilliant copy. But first he offers his take on what it means to be a copywriter today.

What is a Copywriter?

At a basic level, copywriting connects the brand with its audience, but clever copywriting creates a conversation. Here Will outlines some award winning examples of writing that not only make you think, but do so in a playful, memorable way. 

Three Award-Winning Examples of Writing For Advertising

As a taster of his Writing for Advertising course, Will highlights some problems that many writers face and instructs how to overcome them, all in less than a minute.  Now image what you could accomplish in a whole day. 

Fine-tune your writing skills in under 1 minute

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