Will Awdry is one of advertising's most respected copywriters, and has been running the D&AD Masterclasses for over a decade. In the short films below he demonstrates some D&AD Award-winning examples of copywriting and shares some tips for writing brilliant copy. But first he offers his take on what it means to be a copywriter today.
What is a Copywriter?
At a basic level, copywriting connects the brand with its audience, but clever copywriting creates a conversation. Here Will outlines some award winning examples of writing that not only make you think, but do so in a playful, memorable way.
Three Award-Winning Examples of Writing For Advertising
As a taster of his Writing for Advertising course, Will highlights some problems that many writers face and instructs how to overcome them, all in less than a minute. Now image what you could accomplish in a whole day.