Will Awdry is one of advertising's most respected copywriters, and has been running the D&AD Masterclasses for over a decade. In the short films below he demonstrates some D&AD Award-winning examples of copywriting and shares some tips for writing brilliant copy. But first he offers his take on what it means to be a copywriter today.
Things To Do
Award-Winning examples of Writing For Advertising
Agony Uncle: How do I face the blank paper?
5 tips and tricks: making the most of social media for your brand
5 top tricks and tips: how to make digital emotional
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