Hard-hitting illustration, provocative posters and beautiful design for one of the world’s best-known artists… these are just a few of the Pencil-winning projects that have come out of Singapore.
And with D&AD Pop Up Singapore on the horizon – which includes a President's Lecture with filmmaker David Gelb, and a showcase exploring the past, present and future of branded content – now seems the perfect time to delve into our archive to revisit them.
Created for the 2012 collaboration between Louis Vuitton and Yayoi Kusama, this is a lavish piece of print that combines silkscreen, die-cut AND a trio of different materials for its three-fold cover. The studio made the most of the artist’s trademark love of polka dots, and included a material that echoes the art canvas used by Kusama for her drawings and paintings.
Award: Yellow Pencil / Branding / Brand Expression in Print / 2013
Client: Louis Vuitton Japan
Ogilvy & Mather Singapore commissioned German artist Chan Hwee Chong to create this series of intricate spiral portraits to show off just how precise a Faber Castell pen is. Chong borrowed from the old masters, creating giant thumbrint-style versions of the Girl With a Pearl Earring, Van Gogh and the Mona Lisa – each time starting from the middle of the portrait and working his way out.
Award: Yellow Pencil / Illustration /Illustration for Press & Poster Advertising / 2011
Agency: Ogilvy & Mather Singapore
Client: Faber Castell
Powerful advertising doesn't aways need to rely on words – sometimes an image is enough to get a clear message across. This print ad for Wonderbra is bold enough to forego the inclusion of underwear altogether, doing away with scantily clad models in favour of something far more subtle, yet unmistakeable.
Award: Yellow Pencil / Press Advertising / Consumer Magazines – Color / 2003
Agency: Saatchi & Saatchi Singapore
Client: Blush Lingerie
Bringing together two creatives at the top of their game, this issue of Theseus Chan’s Werk magazine – described by MagCulture as “a tour-de-force of graphic technique” – celebrated the back catalogue of British artist Joe Magee. It's a perfect example of a power duo working in harmony, with Magee's bright, bold work calmly framed by Chan's careful design.
Award: Yellow Pencil / Illustration / Magazine & Newspaper Design / 2009
Agency: WORK Advertising
This press advert for Singapore’s National Council on Problem Gambling doesn’t pull any punches. It subverts the playing card motif to confront gamblers with their addiction front on, using a series of illustrations that might appear charming at first, but on a closer look carry a warning of the dire consequences of addiction.
Award: Yellow Pencil / Illustration / Press Advertising / 2007
Agency: McCann Erickson Singapore
Client: National Council on Problem Gambling
Advertising a product that relieves flatulence definitely requires a sense of humour. It also takes a light touch to get the point across without being too obvious. This poster advert manages both these things, using clever illustration that leaves no doubt in the reader's mind exactly what it's advertising, and why.
Award: Yellow Pencil / Illustration / Poster Advertising / 2006
Agency: Ogilvy & Mather (Singapore)
The Economist has commissioned some truly ageless advertising over the years, and this is yet another example. It's a bold decision on the client's part, with only the smallest glimpse of the magazine's folded masthead and the background red as identifiers.
Award: Yellow Pencil / Graphic Design / Individual Posters / 2004
Agency: Ogilvy & Mather Asia/Pacific
Client: The Economist