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Why Enter The D&AD Professional Awards?

Around this time of year, you might have to justify spending budget on awards entries, and you might have to decide which creative awards show to enter. This page will give you the lowdown on the benefits of winning awards, and why nothing matters more than winning a D&AD Pencil.

To enter awards is to invest in your future, with a high return if you win. In a recent survey conducted by D&AD, 98% of respondents felt that winning awards was good for their career, with 71% attributing the accolade directly to promotion.

– 72% said they felt awards helped them win new business
– 87% confirmed their awarded status attracted new talent to their team
– 84% agreed they benefited from opportunities that otherwise would not have been available

Nils Leonard D&AD Pencils Quote
Nils Leonard, Executive Creative Director, Grey London

Contribute to a better industry for all

For over fifty years, D&AD has been synonymous with outstanding craft and creative brilliance. Today, those values and standards are upheld, with our iconic Pencils coveted the world over as the ultimate creative accolade.

The award judged, respected and celebrated by the very best from around the world, D&AD receives entries from over 75 countries with juries representing more than 40 nations. Our judges are passionate, disruptive and critical – they live and breathe creativity. 

Stefan Sagmeister Quote Sagmeister & Walsh
Stefan Sagmeister, Founder, Sagmeister & Walsh

One of the most important things bout D&AD is that it gives awards for excellence…and then uses the money it makes from that and puts it back into education.

Neville Brody
Research Studios

D&AD is a not-for-profit organisation, so the surpluses from our Awards fund the work of our Foundation – education programmes such as New Blood and other initiatives that support young people who otherwise could not have pursued creative education.

Discovering and nurturing new talent is at the heart of what we do. Removing obstacles that prevent people from flourishing in design and advertising, we stimulate the creative industry to deliver a fairer, more sustainable future.

By entering, you're helping contribute towards developing the next generation of creative talent, fuelling our industry’s posterity.

There are very few institutions out there that are real collectives of creative minds. So it matters to want to win amongst them and to celebrate it.

Fernanda Romano
Chief Creative Officer and Partner

The Benefits of Winning a D&AD Pencil

Rewarding beautiful ideas, brilliantly executed, a D&AD Pencil is hard earned. A benchmark. It’s everything you’ve worked for.

Winning a Pencil remains the pinnacle of many careers. When it comes to winning an award, nothing matters more.

Your name immortalised with the greats

Everyone credited on a D&AD-winning piece of work features in the Annual and on-line archive, the definitive guide to the creatives around the world who are raising the bar by excelling at what they do.

D&AD Annual 2015
Graham Fink Ogilvy Shanghai D&AD awards
Graham Fink, Chief Creative Officer, Ogilvy & Mather China

The Ceremony
You’ll be invited to attend the industry’s most glamorous event - the D&AD Awards Ceremony. As well as dinner and dancing, you'll be able to pick up your Pencil among 1,400 rivals and peers, whether it's Wood, Graphite, White, Yellow or Black.

Show off your achievement by adorning your emails and websites with a D&AD winner’s kitemark announcing your win.

D&AD Awards Ceremony Black Pencil Yellow Pencil White Pencil

Become an Awarded Member
Join the world’s foremost creative community: Members include John Hegarty, Juan Cabral, Alan Parker and Jonathan Ive.

– You’ll be eligible to stand for election to join the D&AD Board of Trustees
– Receive the Annual for free
– 50% off a delegate pass to the D&AD Festival
– Exclusive invitations to networking events

​International exposure
Winning means your work will be exhibited in cities all over the world. Plus, your work will have a chance to be promoted in our winners’ announcements and case studies distributed to over 400,000 D&AD social followers and website visitors.

But don’t just take our word for it. If you need any more convincing, watch the video below to see what creatives have to say about the D&AD Awards.  

Here's what creatives say about D&AD

The D&AD Professional Awards recognise and celebrate the best advertising and design in the world. If you think you have a campaign worthy of a D&AD Pencil, why not enter your work and see if our board of judges agrees. 

The ultimate guide to all things D&AD Professional Awards, head back to our ‘Everything you know’ page to work out the finer details. 

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