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Why modern lifestyles drive the need for audio

Audio Now is the RAB’s latest research project which takes a look at how the audio market is changing and offers some perspective on the role played by different audio services in people’s lives today.

Below, we look at how the pressures of modern lifestyles create need-states that play a valuable role for people. These audio advertising changes alter the way live radio is consumed and, in turn, how the audio medium can be used to meet peoples needs.

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