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Art Direction for Brand Communication

If you want to create successful visual communication - to catch a mouse - you’ll need to make a noise like a cheese! But don’t BE a cheese, because that’ll never work. The mouse is used to that, he’s got smart and wants something new. Today, creativity needs to work harder than ever to catch our audience’s attention and this masterclass will provide you with tips and techniques to do this.

Masterclass Outline

During this masterclass, you’ll learn how to tune the frequency of your ideas through their execution.

You’ll learn to understand the delicate, precise act of sending your message on exactly the right wavelength, without interference.

You’ll understand that every visual and verbal choice you make in strategy, writing, illustration, photography, graphic design, typography, print, media, filmmaker, coding or digital platform contributes to how the audience catches your throw.

Learning Outcomes

Understand how brands are now inverted pyramids of consistency with experiences at the top, and the logo at the bottom.
Be able to collaborate to elaborate; be a Conductor not just a Soloist and be able to catch that mouse, each and every time.

Suitable for

Photographers and Illustrators.
Anyone with an interest in making or commissioning effective, original communication design or advertising.

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