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The Art of Art Direction

D&AD The Art of Art Direction

“Art direction isn’t a profession. It’s an incurable disease.”

Alexandra Taylor

Alexandra Taylor has been responsible for so much award-winning work it’s hard to know where to start. As well as 200 entries in the D&AD annual. Alexandra has been awarded with 7 D&AD Yellow Pencils and 9 Graphite Pencils (formely known as Nominations). It's safe to say she's an Art Director who knows what she's doing.

In 2014, she was honoured by being the first female in 52 years to be given the President's Award at D&AD for her "outstanding contribution to advertising". She's held top-notch positions at Saatchi & Saatchi where she was appointed by her mentor, the late Paul Arden, as Head of Art before being made joint Creative Director.

She's even directed commercials through the Paul Weiland Film Company and is listed in D&AD's 'Master Class of Art Direction' book which represents the top Art Directors of all time.

Course Outline

Alexandra’s session is another D&AD workshop where you learn stuff by doing stuff. So expect a lively few hours that will give you a renewed enthusiasm for the craft of art direction. Alexandra will encourage your ability to enhance advertising ideas through innovative art direction. She will leave you with a deeper understanding of art direction explained and disciplines related to traditional advertising and art direction such as illustration, graphic design, photography and typography. More than anything, Alexandra will give you feedback on work she will ask you to do during the course of the session, and advice on how it might be improved.

Then there’s what Alexandra calls “practice to be perfect”, mastering visual balance and composition, adopting the right tone, and creating an appropriate execution. If you're wondering what are the best art direction professional development courses, Alexandra's session is your answer. By the end of the day, you’ll have learned her golden rules of art direction and will be able to take them away and implement immediately.

Suitable for

  • Art directors and designers with some experience who wish to improve their skills
  • Would-be art directors and designers, for example new creatives or those who’ve done some design work, but wish to more fully exploit their talent
  • Anyone with some design skill who wishes to learn more about the arcane art of art direction

Your Facilitator

Curious to know what Alexandra Taylor, Founder of Mrs McGuinty Ltd is up to? Read her biography page to find out more. 


64 Cheshire Street 
E2 6EH
United Kingdom

“It’s given me a different outlook on art direction as a whole.”

Francine Galea
Central Saint Martins.

“It has made me think about my career and how I can inject some energy back in.”

Chloe Grindle
Art Direction for Advertising Creatives

Art Direction for Advertising Creatives


09:30 – 17:30


Art Direction for Advertising Creatives

Art Direction for Advertising Creatives

27/07/2018 – 27/07/2018

09:30 – 17:30


Looking for More Information?

If you're interested in learning more about The Art of Art Direction and would like to discuss it with a D&AD Training professional, please leave your details and someone will be in touch very shortly via email or call us on +44 (0) 20 7840 1154.

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