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The first draft of everything is shit

5 creative lessons from Alice Tonge

Alice Tonge, Creative Director [Ex Head of 4creative] shared some reassuring words about the creative process at D&AD Festival, particularly for young creatives. Listen to the full talk below on refreshing honesty about being a creative at any level, how to keep ideas fresh and beat creative block, especially useful for young creatives looking for creative career advice on how to land a creative job or how to make a good impression at work. Alice also admitted to the audience “coming up with a good idea is really really hard” and shared the 5 methods she uses to get herself out of a creative crunch.

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