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What is missing in advertising and how to reclaim it

Jonathan Kneebone is the co-founder of The Glue Society – a creative collective of nine writers, artists and directors working out of studios in Australia and New Zealand – with representation in London, Buenos Aires and Los Angeles. Its work encompasses everything from commercial film and experiential project direction, to the creation of broadcast and brand-funded entertainment, and artistic commissions as well as self-funded art projects.

Here he issues a rallying call for the restoration of the 'crazy ones', who can bring some much-needed defiance and single-mindedness to the creative industry.

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