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Writing for Advertising

Will Awdry is an award-winning Advertising Writer and Creative Director. Before he became a writer he did a succession of other jobs, ranging from lavatory attendant to deckhand. Which tells you a lot about the quote that you see above. It isn’t something he’s just made up. It’s borne out by experience. Will had no idea he had the ability to become a copywriter until he actually tried. Mind you, once he discovered he had the talent, there seemed to be no stopping him.

He spent many fruitful years at BBH, lining his mantelpiece with awards. He also wrote copy at Partners BDDH, Leagas Delaney and BMP DDB, again adding to his clutch of trophies before becoming Creative Partner at Ogilvy & Mather. So who better to share the arcane secrets of writing persuasive copy than Will?

Masterclass Outline

Don’t come along to Will’s masterclass expecting a relaxing day out of the office. His session is full on. But the hard work is worth it. It provides a firm grounding in the art of creative advertising copy, not least because Will’s session gets right to the heart of the writing process.

Anyone looking for creative copywriting masterclasses and who wants to learn how to write for advertising will get tips on how to overcome the tyranny of the blank page.

Learning Outcomes

Will Awdry teaches how to think differently about words, and apply this thinking to the creation of great advertising. In short, he shares the wit, wisdom and experience gained from over 20 years as an award-winning advertising copywriter and creative director.

Suitable for 

New copywriters who are just starting their careers.
People whose ambition is to become a copywriter.
Managers who find themselves having to write copy for their own businesses.
Working copywriters who’d like to polish their writing skills and reignite their enthusiasm for writing 

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