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Best brand identity examples for public broadcasters

Behind the scenes of BBC Two's brand refresh

The idea of a visual brand refresh can put heritage organisations on the defensive. Decision-makers can be wary of trends and calls for change, especially when a concept and its creative application have stood the test of time. Nonetheless, as BBC Two began reinventing its already diverse programming, the channel decided to update its brand identity design. The last time BBC Two updated its channel branding identity was 21 years ago. In 2018, BBC invited BBC Creative and branding agency Superunion to collaborate on a refresh. The goal was to cover the full range of BBC Two's programmes. The outcome is a series of idents that flex to match the different content genres and moods.
 
In this video Stuart Radford (ECD, Superunion), Susan Ayton (BBC Creative) and Adam Barker (BBC Two) discuss their working relationship and offer a first look into their creative process, from how they managed to break down the brief to the commission of CGI artwork.  
 

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