For those who think copywriting is all about knowing long words and sounding like a smart arse, you’re missing a trick. Will Awdry is an award-winning Creative Director, and D&AD trainer, who knows the holy grail of copywriting is actually saying the most you possibly can, in the least words possible. Indeed, he’s a man of few words, but he’s got a thing or two to share with you about writing short, and sweet.
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