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Creative Kick Off: Branded Content and Entertainment

In partnership with YouTube, here's a taster of our Creative Kickoff: Branded Content event. Some of the UK's branded content trailblazers share their wisdom on this fast developing field of communications. 

Paul Bennun of Somethin' Else explains how branded content differs from advertising, Google's Patrick Collister argues that branded content is an old medium undergoing a renaissance, and Sunshine's Holly Newton explains why craft should be at the heart of everything you produce.
 

Branded Content and Entertainment 2016

If you've created branded content and would like to enter the D&AD Professional Awards, you have until 17 February.

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