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Bringing The Bear And The Hare to Life

In 2013, creative agency adam&eveDDB were already on a roll with their John Lewis Christmas adverts. Then came the release of The Bear and The Hare, which went on to become a D&AD award winning short film, thanks to its innovative animation style and compelling, emotive story. Now, for the first time, hear how it was brought to life from the creative duo who made it – Aidan McClure and Laurent Simon.

If you think you have a campaign that deserves a Pencil, enter your work into the D&AD Professional Awards and see if our judges agree. When it comes to awards, nothing matters more.

For more creative inspiration and the opportunity to get up close and personal with the world’s best design and advertising, join us at D&AD Festival.
 

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