Being competitive with your creativity

Patrick Collister is Head of Design at Google and a D&AD Masterclass Leader for 'Creative Advertising Ideas that Sell'. In this short clip he argues that as creatives, your currency is ideas, and that's what clients are paying for. He challenges you to ask yourself if you're using your currency to your advantage.

D&AD Masterclasses are immersive, hands-on workshops, with a focus on learning that actually sticks. They are led by Pencil-winning individuals at the highest levels of design and advertising.