We’ve delved into our Awards Archive to bring you a definitive A to Z of the most terrifying, gruesome and hair-raising campaigns ever to grace the D&AD Awards. No tricks, only treats. We promise.
F is for Flying Monsters
Award: In Book / Film Advertising Crafts / Animation for Film Advertising / 2012
Agency: Publicis Dallas
Flying monsters swoop down on an unsuspecting neighbourhood, crashing through houses and destroying everything in their path. In the end, it is revealed that the monsters are a visual metaphor for termites and the havoc they wreak. Still pretty darn frightening though.
G is for Grim Reaper
Award: In Book / TV & Cinema Advertising Crafts / Direction / 1997
Agency: Rainey Kelly Campbell Roalfe
Client: Virgin Atlantic Airways
If your life flashes before your eyes, make sure you've got plenty to watch. In this 1997 spot for Virgin Atlantic, the Grim Reaper hadn’t quite counted on his victim’s life being quite so eventful.
H is for Horror
Award: In Book / Graphic Design / Integrated Graphics / 2009
Agency: Jung von Matt
Client: NBC Universal Global Networks
13th Street is Germany’s most famous crime and horror channel. The brief was to design a new stationery range that goes along with 13th Street’s positioning. Jung von Matt created bloodthirsty letterheads, envelopes, invoices and CD covers that proved that 13th Street is the horror expert.
I is for Ident – 4seven Supermarket Halloween Ident
4seven Supermarket Halloween Ident
Award: In Book / Branding / Channel Branding & Identity / 2014
Client: Channel 4
To celebrate Halloween, 4creative created a ‘dead’ version of the 4seven Supermarket Ident. The original sees people shopping in a very stylized supermarket scene. The world is wrapped around a corner, a visual signature for the channel graphics, creating a logic-defying scene, reminiscent of M.C Escher. On the 31st of October however, things take a sinister turn.
J is for Journey to the East
Journey to the East
Award: In Book / TV & Cinema Communications / TV Promotions, Stings & Programme Junctions / 2009
Agency: Rainey Kelly Campbell Roalfe / Y & R
To promote the BBC’s coverage of the 2008 Beijing Olympics, Rainey Kelly Campbell Roalfe / Y & R created a campaign based on the ancient Chinese fables of ‘Monkey'. The trailer featured three characters who relied on their Olympian prowess to overcome unearthly creatures and obstacles on their journey to Beijing.