Everything or Nothing
Award: Graphite Pencil
Graphite Pencil / Cinematography / Short Form / 2025
A promotional film designed to fuel excitement for the undefeated showdown between Crawford & Madrimov in LA. Crawford (40-0), a three-division champion, chases a fourth title, while Madrimov fights to defend his WBA junior middleweight belt. Both are risking it all. The film flashes back to their intense journeys and upbringings, seamlessly shifting between their corners in the ring and in life, showcasing the battles they've fought—leading to one final showdown, the last round. This immersive storytelling reinforces why this fight is truly "Everything or Nothing."
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.