RM - LOST!
Graphite Pencil / Production Design / Long Form / 2025
Graphite Pencil / Music Videos / Art Direction
Wood Pencil / Cinematography / Long Form
Shortlist / Direction / Long Form
RM’s ‘LOST!’ is a mind-bending exploration into the K-pop star’s psyche. Adrift inside the maze of his brain, full of hypnotic hallways and video game-style environments, and accompanied by his emotions: Goofy, Anxious, Confident and Jaded. Focusing heavily on set design and 'God-view' high angles, the video is purposely otherworldly yet domestic, almost like a haunted game of The Sims. The video is imbued with the director's sense of conceptual surrealism and sense of humour.