Night Fishing
Yellow Pencil / Film / Innovation / 2025
Wood Pencil / Film / Cinema Commercials Over 180 seconds
Shortlist / Cinematography / Long Form
Shortlist / Media / Film
[World’s First Film Shot by a Car]
The new entertainment content film designed to captivate ad-skeptical audiences, <Night Fishing>, is the first movie filmed entirely using 7 car cameras. This unique approach, where the car transitions from being the subject of the film to acting as the director of photography, caught the public’s attention even before the movie’s release and went viral among MZ generation consumers. Rather than promoting <Night Fishing> as standard branded content, it was officially screened in theaters with a $1 ticket price tailored to its 13-minute runtime.
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