All It Takes Is a Yes.
Award: Shortlist
Shortlist / Cinematography / Long Form / 2025
Every journey is a new beginning. All it takes is a Yes. In the campaign film, the protagonist is magically transported from her everyday life to her dream destinations as she types them into the flight search bar on the Lufthansa app. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Inspired by magical realism, the result is a stunning visual journey that perfectly blends reality and dream.