This Is Not a Game
Award: Graphite Pencil
Graphite Pencil / Film / Cinema Commercials Over 180 seconds / 2025
Award: Graphite Pencil
Graphite Pencil / Entertainment / Scripted Long Form
Award: Wood Pencil
Wood Pencil / Direction / Long Form
Award: Wood Pencil
Wood Pencil / Sound Design & Use of Music / Social & Experiential
Award: Shortlist
Shortlist / Production Design / Long Form
Award: Shortlist
Shortlist / Cinematography / Long Form
"This is not a game" unveils a very serious issue in Mexico that few people talk about: child recruitment from mobile video games. With the aim of truly reaching and connecting with the audience, we created an online film based on real events. It addresses a sensitive topic but is narrated using gamer codes and language. The story constructs a narrative where any underage individual could be exposed to becoming a hitman or meeting a cruel fate after being contacted by organized crime.
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