Tofoo
Award: Shortlist
Shortlist / Casting / Talent & Influencers / 2022
People think that tofu is either protein for vegans, or they aren’t sure what it is at all. It’s seen as bland, wet and unappetising. Yet Tofoo is like nothing else. It’s not a meat substitute and it’s not even like other tofu – it’s unashamedly, uniquely, and deliciously, Tofoo. The brand’s TV advert echoed the boldness of the product by enlisting an unapologetically original and delicious protagonist to dramatise what Tofoo is all about.