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Back to School: Changes

Award: Shortlist

Shortlist / Casting / Film / 2022

Award: Shortlist

Shortlist / Casting / Children

Award: Shortlist

Shortlist / Casting / Voice

Award: Shortlist

Shortlist / Casting / Performance

In the wake of a children’s mental health crisis and ongoing attacks against transgender youth in education, sports, and healthcare, GLAAD (Gay and Lesbian Alliance Against Defamation) wanted a film that would help trans students feel confident as they returned to school after an extended pandemic break. The film launched on Spirit Day – an annual LGBTQ awareness day – and portrays a trans student’s first day of school as they reflect on all of the changes, including the experience of returning to school for the first time as their true self.

Credits

Lead

Client

Country

Production Company

Art Director

  • Vicente Feliciano

Brand

  • Amazon

Casting Director

  • Jodi Sonnenberg

Copywriter

  • Josh Cassidy

Creative Director

  • Josh Cassidy
  • Vicente Feliciano

Director

  • Daniel Barnz

Director of Photography

  • Laura Merians Goncalvez

Executive Creative Director

  • Jo Shoesmith

Executive Producer

  • Drew Santarsiero

First Assistant Director

  • JP Wetzel

Group Creative Director

  • Tom Pettus

Line Producer

  • Brian Quinlan

Production Designer

  • Jonah Markowitz

Senior Producer

Wardrobe Stylist

  • Shirley Kurata

Worldwide Executive Creative Director

  • Jo Shoesmith

Campaign Manager

  • Kelly McFarren

Project Manager

  • Erika Rivera
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