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Think of a Woman

Award: Shortlist

Shortlist / Casting / Street Casting / 2022

Think of a Woman is a 60-second viral video that exposes gender biases many people have thanks to years of social conditioning. The film uses visual misdirection and wordplay to flip one gender stereotype after another. As the camera travels through an abstract unconscious, the film reveals a cast of underrepresented women who may not have immediately come to mind. The film served as a wake up call on International Women’s Day. While other brands were celebrating the achievements of women, we challenged the word ‘women’ entirely.

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