Rainbow Hack
Award: Shortlist
Shortlist / Press & Outdoor / Poster Campaigns / 2022
Pride Parade has been banned in Turkey. The iconic rainbow flag is banned in every part of daily life and the LGBTI+ community is ignored. The flag itself might be banned, but they can't ban the colours. Six different NGOs from different backgrounds came together to run an outdoor campaign, each using their corporate colour codes to convey messages supporting both their organisations and the LGBTI+ community. The NGOs raised LGBTI+ flags all over Turkey by 'accidentally' coming together on billboards.
