For IAA 2021, Mercedes-Benz brought a sustainable brand experience to the centre of Munich. The brand presented a floating sculpture by Janet Echelman called Earthtime 1.26 Munich, which was transformed by a light show, and in the evening it became a concert stage for neo-classical musicians. The stand created a versatile hub in the middle of Munich that was open to everyone free of charge.
D&AD Awards 2023
What making it is made of. Indecision becoming obsession. Working through the bad to achieve brilliance. But once you've made it, it was all worth it.Enter now
D&AD Masterclasses power up careers and future proof businesses by focussing on the creative skills of tomorrow taught by the stars of today.Learn more