• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

The 9th Lane

Award: Graphite Pencil

Graphite Pencil / Spatial Design / Installations / 2022

Award: Wood Pencil

Wood Pencil / Digital / Use of Data

Award: Shortlist

Shortlist / Experiential / Use of Technology

Award: Shortlist

Shortlist / Digital / Physical & Digital

For the first time in the history of the Olympic games, the final of the 50 metres freestyle brought together nine participants — eight Olympic swimmers and one French Paralympic swimmer, Laurent Chardard. On 1 August at 3.30am, Chardard competed against the world's best swimmers, whose real-time progress was recreated using beams of light in a specially designed pool. To cover this world premiere, a live broadcast of this unique event was streamed on Lacoste's Facebook and Instagram accounts.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again