Performance Enhancing Music
Award: Shortlist
Shortlist / Radio & Audio / Tactical / 2022
Samsung is the sponsors of the Australian Olympic Team, and with no crowds to motivate the athletes at the Tokyo Olympics, the brand looked to support them in other ways. Working with Olympians, Samsung created personalised tracks that were scientifically proven to enhance performance. These were designed to match the athlete's event, tastes and desired mindset, and were overlaid with audio triggers including isochronic tones, mantras and cadence. The Olympic Athletes used their tracks to prepare and compete in Tokyo.